Distributor Spotlight: Jestic
In this exclusive Q&A series, operators gain behind-the-scenes insight into our unique distributor partnerships.
At Henny Penny, we take a different market approach than other equipment manufacturers in our industry. By utilizing our experienced distributor network, we can provide technical support for our customers throughout the entire product lifecycle. Our distribution partners make it their mission to provide first-class service so customers can focus on cooking consistent, legendary food and increasing profitability.
Jestic was formed in 2005 and became the official Henny Penny distributor for the United Kingdom in 2011. The Jestic leadership team is made up of four directors: Neill Pearson, Steve Morris, Michael Eyre, and Ben Dale. Together, they bring over eighty years of industry experience.
In 2019, Jestic was able to expand its territory after establishing a base in Manchester. To provide customers with a unique experience, they have equipped that location with a full-service test kitchen and meeting facilities. These amenities are featured at Jestic’s Paddock Wood Headquarters as well.
Get to know Jestic:
What is your corporate vision and strategy?
Jestic is all about working with amazing people to add value and provide solutions for our customers. We take the responsibility of providing stable, secure employment very seriously and the best way for us to achieve that is via strategic, profitable growth. A lot of time is being invested into identifying what Jestic does well and where we can focus our efforts to continue growing and improving this company. Jestic will continue growing while staying true to our strategy and values.
How many employees does Jestic have?
We have around 100 employees; 13 field salespeople, 35 field technicians, 3 culinary trainers, 32 officer-based admin roles, along with 7 in the warehouse, 5 in finance, and 5 in senior management.
What is unique about your territory?
The UK is a continuously strong market for premium foodservice equipment due to its heavy chain presence, both globally renowned and local. The people of the UK also share an appetite for convenience food like the people of the United States. Our territory is different from the rest of Europe where there are more independent stores. Also, due to the market’s maturity and the size of some chains, there is a willingness to invest in good quality foodservice equipment to deliver a consistent, quality product.
What foodservice sector is your focus on?
Primarily we are focused on QSR chains, casual dining and HORECA (hotel, retail and catering). This pertains to all the brands we sell, not just Henny Penny products. Service & maintenance are also very important for us in terms of revenue and differentiating ourselves from the competition.
What % of your business does Henny Penny represent?
Henny Penny is the largest by volume. They are a significant part of our business, contributing approximately 55% of our equipment sales and a similar percentage of service revenue.
Who are your longest-held customers?
KFC has been established in the UK for over 30 years. They have been purchasing Henny Penny products from Jestic for around 10 years. We have been supplying conveyor ovens to Domino’s for over 20 years. JD Wetherspoon has been buying EE fryers for over 10 years.
What is your favorite HP product to sell and why?
The Evolution Elite has been a great product for Jestic, it has truly unique value proposition versus the alternative fryers available, enabling our culinary team to conduct some great trials for customers and our sales team to demonstrate to customers the value in the product versus the competition. EE is a platform that keeps delivering for Jestic and has established us as the go-to company in the UK for premium frying solutions.
What is your biggest challenge?
The biggest challenge for us, like every other business in the foodservice industry, is rebuilding amid the COVID-19 pandemic. Lockdown restrictions have recently been lifted in the UK, so business has been good, and we are cautiously optimistic about the future. It is important for us at this stage to make sure that we are positioned to identify and benefit from new opportunities as they arise. We must continue to be aware of what is happening with our customers and our market. Additionally, we also need to be readily available to potential new manufacturing partners, respectful to our current partners and continue to be financially strong so we are stable and ready to make new investments.
What is your goal for 2021?
To rebuild after the impact of the COVID-19 pandemic and continue to do the right thing for our customers, colleagues, and suppliers building strong relationships that last.
To learn more about Jestic, visit their website.
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